Retail media and e‑commerce: new growth drivers for home and furniture players

In a rapidly changing sector, retail media is becoming a strategic lever to capture attention and drive performance. Today, two‑thirds of companies plan to allocate up to 30% of their digital budget to this channel (Ecommercemag.fr), confirming its key role. For furniture players, integrating these solutions is essential to remain competitive.

Furniture in Retail Media > HomeByMe Enterprise > Dassault Systèmes

Marketplaces and immersive formats: levers to enrich the home customer experience

The rise of marketplaces and immersive formats is redefining customer experience standards. Already, 54% of brands plan to increase ad investments on these platforms, while 59% plan to invest in immersive formats (Ecommercemag.fr). In the home and furniture sector, these levers strengthen visualization, refine targeting and accelerate purchase decisions.

A strategic and measurable visibility to activate brand marketing performance across the entire customer journey

Activate your digital growth by integrating your products at the heart of HomeByMe user journeys through three key drivers:

Visibility at key moments

Position products in top results, integrate filters and benefit from a dedicated brand page to capture attention from the first searches.

Engagement and amplification

Turn users into ambassadors through generated content and a community that promotes products.

Measurable performance

Drive acquisition with key indicators: impressions, product views, clicks to the website, and sales generated via UTM.

Turn audience into a growth lever for brands and retailers in the home universe

Discover in video how brands and retailers can increase visibility and engage their targets on a platform with more than 40 million users worldwide.

CConsumers are more likely to remember a brand when it is present from the inspiration phase

The brand activates its presence through product sponsorship and featured placement in user searches.

Why Choose HomeByMe Retail Media?

The global leader in 3D innovation for 45 years

Advanced expertise and support in furniture and interior decoration

A proven, resolutely omnichannel journey

A clear, performance-driven product vision

Discover All HomeByMe Solutions

Mathilde Poirot

Sales expert

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