Pino, owned by German kitchen manufacturer Nobilia Group, is launching in France in partnership with HomeByMe by Dassault Systèmes. HomeByMe empowers Pino to offer a packaged solution, meaning all their retailer partners can design, visualize, and quote kitchens efficiently via a 100% online interface.
Pino aims to sell 3,500 kitchens in France by 2023 using HomeByMe's 3D cloud-based solutions. HomeByMe simplifies kitchen design and meets the expectations of today's consumers with a range of features tailored to their needs. Both specialist retailers and novices with no special training can easily use the HomeByMe planner and its inbuilt sales and operations management system.
Some independent retailers, such as La Maison des Travaux and DOM&VIE, already use the HomeByMe solutions. They expect to make 300 salespeople operational in the next three months, all of whom are from the home and kitchen retail industry but have no prior background in the design and sale of kitchens.
"We have been aware of the HomeByMe solutions offered by Dassault Systèmes for a long time, and they have already been deployed within our group. We realized that to continue our expansion into the French market, we needed to come up with a high-value proposition for retailers. HomeByMe is the only player to offer a complete solution, from inspiration to after-sales service," says Michel Griffon, Director of Development, Pino.
"Each retailer will be able to use HomeByMe solutions exclusively in-store or offer the inspiration and kitchen design phase on their website to promote web-to-store traffic. With these solutions, we have fully integrated digital into our sales process and offer end consumers a seamless journey."
"With HomeByMe, our goal is to put the virtual at the service of the real. As 3D kitchens are designed intuitively with the security of an inbuilt rules engine to avoid mistakes, the salesperson can involve the consumer as a collaborator on their project. They can see realistic images of their future kitchen that, in a few weeks, will be transformed into reality. The salesperson can then finalize the purchase, launch the necessary orders, and follow the project through a single online interface," says Vincent Picou, CEO of 3DVIA at Dassault Systèmes.