Europe-wide review of consumer trends in Furnishings

15,000 households surveyed, covering 10 European countries.

Joint survey by IPEA and HomeByMe Enterprise

In this joint report by IPEA and HomeByMe Enterprise, we deep dive into how space planning tools and configurators are deployed as part of the European buyer experience.

Backed by Codifab (France’s professional committee developing the furnishings and wood industry), IPEA and its partners, including Dassault Systèmes, published an extensive survey. The latter provides insights into current and future trends in furnishings among European consumers. 15,000 households contributed, hailing from 10 countries.

 

Map Europe > HomeByMe Enterprise > Dassault Systèmes

Impactfully target consumers, wherever they live

This report contains a wealth of information, irrespective of your target market(s) – whether it’s the UK, Denmark, Spain, France and so on. Read on to discover the most effective ways to target consumers while gaining a grasp of design support solutions and 3D configurators. Our review will illustrate how : 

The ‘quintessential’ European consumer does not exist. With each specific country comes a specific pattern of behavior.

For countries like France, the regional network is vital. Conversely, this phenomenon applies less to Italy.

Whether it’s living rooms, kitchens or bedrooms, or furniture in general, you design each and every space using 3D configurator-planners. 

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Get started with HomeByMe today and sell fully-fledged projects more easily, with support from salespeople leveraging state-of-the-art technology. 

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