DIY market growth in the US and UK: a chance for retailers

Rising disposable incomes, the push for sustainability, and the growing trend towards smart home technology are driving this growth. For HomeByMe and its partners, these trends are a chance to elevate the DIY shopping experience with 3D Room Planners and a Product Configurator that put creativity and control in the hands of the customer.

US and UK DIY trends: what retailers need to know about the market

Segmented into kitchen improvement, bathroom improvement, and other interior and exterior property improvement areas, the global home improvement market continues to see robust expansion (source: Global Market Insights). The market was valued at USD 867.6 billion in 2023 and is estimated to grow at a CAGR of 6% from 2024 and 2032

In the US specifically, the sector is benefiting from rising property values, aging housing stock, and increased consumer investment in home upgrades.

Key trends driving US growth include:

•  Smart home technology: Automated lighting, smart security systems, and other energy-efficient tech innovations are on the rise.
• Sustainability: Environmentally-friendly materials and energy-efficient solutions are in high demand.
• Hands-on renovations: Homeowners are embracing DIY projects to cut costs and gain creative control.

Meanwhile, in the UK, the focus on property renovations extends both indoors and out. The trend towards versatile outdoor living spaces is growing, with more consumers investing in garden makeovers and stylish outdoor furniture. Retailers that offer tools to simplify these projects can tap into this expanding market.

The role of smart technology in the DIY market growth

The integration of smart technology into home improvement projects has been a game-changer in the US and UK DIY market. Consumers are increasingly looking to automate their homes with devices that provide comfort, security, and energy efficiency. From smart lighting and security systems to voice-activated home assistants, the demand for smart home tech is at an all-time high.

This trend presents a golden opportunity for retailers to stand out by not only stocking these products but also providing digital tools that help customers integrate them into their home designs. HomeByMe’s 3D Room Planners enable customers to visualize smart home technologies within their existing spaces, making the design process both interactive and intuitive.

By allowing users to play with different layouts and configurations, these tools enhance the shopping experience and increase customer engagement. Retailers who invest in these interactive experiences are likely to see higher conversion rates, as customers feel more confident in their purchases when they can see how products will look and function in their homes.

Sustainability: the heart of the DIY movement

Sustainability is more than just a buzzword; it's a driving force in the DIY market’s growth. With an increased focus on reducing environmental impact, consumers are actively seeking eco-friendly products for their home projects. This trend is prevalent in both the US and UK, where homeowners are choosing sustainable materials, energy-efficient fixtures, and renewable energy solutions like solar panels.

DIY retailers can capitalize on this by showcasing a range of environmentally friendly products and providing guidance on how these materials can be incorporated into home improvement projects.

By showcasing a range of environmentally friendly products and providing tips on how to use them effectively, retailers can position themselves as leaders in the sustainable home improvement space. This not only helps attract eco-minded shoppers but also builds brand loyalty as consumers look to companies that share their values.

Overcoming challenges in the DIY home improvement market

While the DIY market continues to expand, it’s not without its challenges. Rising material costs, supply chain disruptions, and skilled labor shortages can all impact the ability of retailers to meet consumer demand. To remain competitive, it’s crucial for retailers to offer solutions that make the DIY process as seamless and efficient as possible.

This is where HomeByMe’s 3D design solutions come into play. By providing customers with accurate visualizations and error-checking features, these tools help minimize mistakes and optimize project planning. When customers can see exactly what they need before making a purchase, it reduces returns and boosts overall satisfaction.

In addition, these digital cutting edge technologies streamline the sales process by shortening the customer decision-making cycle. Retailers who use HomeByMe's software solutions can guide their customers through the design journey more efficiently, resulting in faster conversions and higher average order values.

Leveraging HomeByMe to make the most of DIY retail opportunities

To truly capture the growing DIY market, retailers need to go beyond traditional selling tactics and focus on delivering personalized, interactive experiences. With HomeByMe’s powerful 3D Room Planners and Product Configurators, retailers can offer more than just products—they can create engaging, interactive experiences that inspire and guide every step of the DIY journey.

On top of that, the Product Configurator empowers customers to customize items in their designs, enhancing engagement and loyalty.

The HomeByMe product configurator can be seamlessly integrated into all of our 3D room planners, making whole room designs and product customizations possible in one place – something you can only get with HomeByMe – and they are available both online and in-store. With product selection and project visualization capabilities available together, the shopping experiences you offer your customers will be several steps ahead of your competitors, and customers will keep coming back for more.

Take your DIY retail strategy to the next level

The DIY market growth in the US and UK presents a wealth of opportunities for retailers ready to adapt to the evolving demands of today’s consumers.

By offering innovative solutions, you can empower your customers to take on ambitious projects with confidence and create a wealth of new opportunities for your sales staff to utilize their product and solution expertise to expedite customer purchase journeys

Partnering with HomeByMe ensures superior shopping experiences that increase engagement and take customer loyalty rates to new heights. With the right solutions and strategies, your retail business can thrive now and in the long term.

Ready to get ahead in the DIY home improvement market?

Get in touch!

Arrange a free demo of our room planners and Product Configurator today.