Bathroom Experience
Connect with consumers at every stage of the bathroom buying journey. Style, configure, visualize and sell everything from shower doors to taps, all in the context of the customer’s home, backed by a personalized, unified buying experience.
Fundamentally, consumers have learned how valuable and engaging the online experience can be, particularly when it comes to researching and planning large projects like bathrooms. When you find an easier way to do things, you don’t go back.
Global transformation drivers affecting the bathroom industry
- E-commerce is booming
- Inspiration starts online
- Need for personalization
Homeowners are prioritizing more of their renovation budgets on bathrooms than ever before. The average spend on fixtures, fittings and installation has risen by over 60% in the last few years, and bathroom consumers are shopping around, especially online, to get exactly what they want (Source: BMA). Across the entire retail sector, e-commerce continues to gain traction and is now worth more than US$5.2 trillion worldwide. It requires bathroom retailers to step up their online presence and develop winning omnichannel bathroom design and sales strategies. Rather than travelling from showroom to showroom, customers want to explore bathrooms online, picture how they will look in the context of their home and have a clear idea of costs before they come into your store to finalize their purchase.
Around a third of bathroom purchase journeys start with consumers seeking design inspiration (Source: BMA). Online and retailer visits are the most popular research methods as your customers try and get a feel for the bathroom styles they like and the fixtures they want to buy. To ease the decision-making process, leading bathroom companies have developed strong web-to-store design and purchase strategies that meet customers where they are and give them all the tools to design and visualize their perfect bathroom in the context of their home. Seeing bathrooms in situ offers a range of benefits. It empowers customers to get designs right, builds buying confidence and improves overall satisfaction.
Buying a new bathroom isn’t an overnight decision and your customers want to be sure they’ve made the right choice. It requires bathroom companies to deliver transparent pricing and tailor their offering to meet consumers’ individual needs. This is more important than ever when you consider that over 70% of consumers expect personalization and over three-quarters get frustrated when this doesn’t happen (Source: McKinsey & Company). With strong digital strategies, bathrooms companies are better equipped to understand their customers’ needs and deliver effective sales and marketing strategies that lead to successful outcomes, satisfied, loyal customers and drive 40% more revenue.
Get ready to disrupt the market
The future of bathroom retail and e-commerce is here, led by three key developments
Omnichannel solutions
Consumers expect anytime, anywhere shopping experiences, leading to a greater need for omnichannel sales strategies.
Web-to-store strategies
The decision-making process begins online, yet most purchases are finalized in store, putting web-to-store strategies in the spotlight.
Personalized experiences
Full personalization is expected at every stage of the buying journey, from inspiration to purchase.
This is the future of bathroom design and selling
See how bathroom brands and retailers provide their customers with inspiration, 3D visualization tools and planning to envisage themselves in their future home projects, all in the virtual world. In parallel, discover how they track and manage sales performance.
HomeByMe Bathroom Experience supports customers and sales from planning to purchase
Our world-leading, cloud-based solution covers 3D bathroom planning, product and bathroom style configuration, and sales operations management to deliver a truly seamless buying journey.
- 1. Imagination
- 2. Personalization
- 3. Purchase
Guide design within 3D floorplans
Customers design and visualize their dream bathroom in context of a floor map. They adapt the style to their room, in inches or millimeters, and see exactly how everything will look and fit within their space.
Give your customers and sales the option to personalize
Change ceramic ware, bathroom cabinet styles, tiles, colors and finishes in an instant. Customers can edit any product, see only valid options and visualize exactly how their new bathroom will look in their home. Prices and promotional discounts update in real time.
Manage the sales cycle
Unify the bathroom sales management process, from quotation to payment and installation scheduling, and give sales all the tools to deliver the best possible customer experience.
Four reasons to choose HomeByMe Bathroom Experience
World leader in 3D innovation for more than 40 years
Strong bathroom expertise and support
Omnichannel buying experience with proven results
Clear product vision and roadmap
HomeByMe Bathroom Experience
Bathroom Experience: a suite of products tailored to the needs of bathroom retailers. Download the flyer now!
Discover more HomeByMe solutions
Our industry expertise covers kitchens, bathrooms, storage, and furniture and decor. Each solution is tailored to the unique requirements of the individual home sector.
Kitchen
Storage
Furniture and Decor
How can DIY retailers deliver a 5-star customer experience?
Every customer interaction counts. Especially now that 95% of consumers read online reviews as part of their buying journey*.
Your customers are looking for that 5-star experience to keep them coming back for every new DIY home project. But it only takes one bad interaction to leave them dissatisfied.
So what factors contribute to a 5-star rating? And what steps can retailers take to get to the top?
Dan O'Meara
Sales Expert
No matter your business need, I’m here to support you. Get in touch for a quote or a personalized demo.