Artificial intelligence: an essential lever in sales support tools
In the face of rapid digital transformation, artificial intelligence (AI) is establishing itself as an essential pillar for optimizing sales support tools.
In retail, particularly in the furniture and decoration sectors, AI is redefining the rules of the game, improving both salesperson performance and the customer experience. This technology is revolutionizing the daily lives of professionals and their relationships with their customers.
Contents
Increased personalization through data
The digital catalog, a medium optimized by AI
Improving the customer experience and reducing sales turnover
Conclusion: AI drives transformation
Increased personalization through data
Personalization has become a major issue in retail, where listening to consumers' needs is essential. AI makes it possible to collect, analyze and exploit massive quantities of data to offer precise, targeted recommendations. These predictive analysis systems enable sales staff to better understand customer preferences in real time.
In furniture stores, for example, AI-powered sales support tools can suggest product combinations or layouts based on the customer's expressed tastes, while taking into account constraints such as room size or budget. This not only facilitates the consumer's choice but also reinforces their feeling of having been understood and supported.
The digital catalog, a medium optimized by AI
Paper catalogs are gradually giving way to digital versions enhanced by artificial intelligence algorithms. These interactive catalogs create immersive experiences through 3D simulations, like those found in kitchen or furniture design software.
These tools don't just present products: they allow you to customize them live, visualize how they fit into a given environment, and receive suggestions in real time. For example, Dassault Systèmes' SolidWorks, a computer-aided design tool, integrates generative AI functionalities to design elements adapted to specific needs (bicycle handlebars, bridges, furniture). This makes it possible to respond rapidly to consumer requests while improving the quality of vendor-customer interactions.
By leveraging these AI-powered digital catalogs, retailers can also offer promotions or complementary products, increasing cross-selling opportunities.
Improving the customer experience and reducing sales turnover
Another significant impact of AI lies in its ability to smooth customer relations and boost salespeople's skills. By providing them with intuitive tools that are quick to adopt, retailers and specialist chains reduce training times and ,thus, turnover, a recurring problem in furniture and kitchen stores.
Solutions like those offered by HomeByMe are a good illustration of this trend: they offer a simple, accessible interface and enable sales staff to design personalized projects in a matter of minutes. Relying, among other things, on AI (automatic proposals, for example), these tools adapt to each salesperson and make it easier for them to upgrade their skills. The result? An increased digital footprint and a much-improved user experience.
Conclusion: AI drives transformation
The digitization of sales support tools, driven by artificial intelligence, is much more than a trend: it's a revolution. By harnessing the power of data, enriching digital catalogs and elevating the customer experience, AI is helping to create an ecosystem where every interaction becomes an opportunity for value. For retailers, investing in these technologies is not just a question of competitiveness, but also a way of getting ever closer to consumer expectations.
Sources: les Big Boss, Actu IA, Zdnet