5 reasons to choose a 3D product configurator for your e-commerce website
In today's evolving furniture, kitchen and DIY markets, where personalization is key, businesses need innovative solutions to meet their customers' evolving needs.
Written by Fanny DESBOIS
There's a powerful solution that can set your business apart – HomeByMe Product Configurator. This digital solution empowers both businesses and consumers, revolutionizing the shopping experience by personalizing it and making it unique for each consumer.
Here are five reasons why you should choose HomeByMe Product Configurator to reshape your business and satisfy your customers.
1. Provide a personalized shopping experience
HomeByMe Product Configurator empowers customers to actively participate in the creation of their desired products. By modifying elements like colors, materials, shapes, and accessories, customers enjoy a tailored experience that strengthens their connection with the brand and fosters loyalty. Your customers won’t just buy a product, they will invest in a product that reflect their own styles and preferences. Creating a user-friendly experience thanks to this 3D environment contributes to a perfect shopping experience.
2. Improve the customer’s journey with a modern, 3D configuration digital experience
Give customers the option to explore your product catalogue at home thanks to a 3D web configurator and then come in-store to discuss their ideas and finalize their purchase with Sales associates through an App dedicated to retailers. This omnichannel buying experience seamlessly connects your website to the showroom and enriches in-store consultations. Customers explore product configurations at home, online or collaborate with sales in store to bring their ideas to life. Improve your web-to-store strategies to meet consumers’ needs, reduce your sales cycles while increasing customer satisfaction.
3. Provide immersive 3D visualizations
Traditional product presentations often leave customers in the dark, relying on static images and written descriptions. With HomeByMe Product Configurator, customers can witness their selections come to life in real-time, providing an immersive and accurate representation of the final product. This visual clarity eliminates uncertainties, boosts confidence in purchasing decisions, and significantly reduces the likelihood of post-purchase dissatisfaction. And the best part? The augmented reality or web AR (Augmented Reality) option adds an immediate wow factor and helps to project the consumers, reinforcing their decision. High-quality 3D visualization is a key differentiator, especially when it enables customers to customize very complex products.
4. Increase customer satisfaction
Allow your customers to shape their ideal product ensures their needs are met fully. This minimizes the chances of disappointment and enhances overall happiness. Satisfied customers often become loyal brand supporters, forging lasting relationships. With HomeByMe, you can have ultra-realistic 3D renderings and product experience, so your customers will have a better idea of what their ideal product will look like. By choosing a web-based 3D product configurator, you are helping to make the purchasing process as pleasant as possible, and boosting customer satisfaction, which in turn will make them your best ambassadors.
5. Boost your sales thanks to a furniture product configurator
This interactive experience encourages buyers to stay longer on your website and increases conversion rates by an average of 35%. This interactive shopping experience engages customers and accelerates decision-making. When customers can personalize and visualize their purchase, they are more inclined to see it through. Product configuration solution is the best way to sell complex products thanks to the integration of all the specific business rules.
At Dassault Systèmes, we are convinced that such technologies and solutions are now essential to furniture and kitchen businesses. As customer needs evolve, brands and retailers need to offer the best possible experience both in-store and online.
To get a demo, please contact us here. Our sales team will be delighted to show you all the benefits of HomeByMe Product Configurator.
Also, check out our exclusive report for Furniture and DIY retailers here.
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