Digital is rewriting furniture retail, but Europe and America aren't reading from the same page
American and European furniture shoppers are racing towards digital, but they’re taking different paths. Our research of 24,000 consumers reveals why these differences matter, and best practices European retailers can adapt to their strategies to succeed in both markets.
Furniture futures: how European retailers can unblock American success
43% vs 27%: the online spending gap between American and European furniture shoppers.
2 out of 3 consumers in the U.S and Europe search for inspiration online.
1 in 2 Americans vs 1 in 3 Europeans used a configurator for their last kitchen purchase, mostly in-store.
The data tells a clear story: while digital adoption is universal, purchase behavior remains distinctly local. European retailers optimizing their home market or expanding to the U.S. need strategies tailored to each region's unique path from inspiration to transaction.
About the report
We conducted an in-depth analysis of US and European consumers to determine how shopping behaviors differ across the Atlantic and to inspire European retailers for their sales and digital transformation strategies.
Americans are twice as likely to complete purchases online, but 80% still consult sales associates in-store. Learn how to bridge digital discovery with human expertise.
7 in 10 European consumers prefer specialist stores or websites versus 1 in 2 Americans who favor generalist retailers. Discover why and how consumption differs in both markets.
27% of U.S. consumers say 3D platforms directly triggered their purchase, and 42% of European 20-39 year-olds plan to use design tools more. Find out how to turn digital solutions into competitive advantage.
Ready to understand consumers' behaviors on both sides of the Atlantic?
Download our comprehensive report for complete data, market-specific insights, and actionable strategies that show you exactly how to localize your approach, personalize with technology, and humanize with expertise.
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