What do American furniture and kitchen retailers need to know right now?
64% of consumers are changing how they shop. Half prefer online. Half prefer stores. Our survey of 9,000 US consumers reveals what furniture and kitchen retailers must do to win both groups.
The Digital Furniture Index: How Americans Buy Now
76% of consumers want to use a 3D configurator for their next kitchen project.
50% would buy a sofa from a brand offering an online configurator.
27% say personalization via 3D solutions directly triggered their purchase decision.
Your customers are already designing their own projects online, arriving in-store with 3D plans in hand, and choosing brands based on whether they offer the solutions to visualize and personalize.
About the report
We conducted an in-depth analysis of US consumers to decode their new expectations, purchasing patterns, and the tools that convert browsing into buying.
63% get inspired online but 90% of kitchen buyers still want face-to-face validation. Explore what the hybrid shopping reality of tomorrow looks like.
Kitchen projects average $13,393, and create expectations for every other room in the home. Discover why your kitchen planner strategy determines success across all categories.
21% of consumers say combining 3D planning with customization directly triggered their purchase. Find out how to turn this insight into revenue.
Curious about your customers?
Download our report to see the complete data, strategic frameworks, and category-specific insights that show you exactly how to turn consumer expectations into competitive advantage.
How can we help you?
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