HomeByMe: A Revolutionary Omnichannel Design Platform

Introduction

This cloud-based service opens up the world of 3D home interior design and product configuration to a wide audience. What sets HomeByMe apart is its seamless accessibility across various web-enabled devices, including smartphones, laptops, tablets, and desktop computers. Initially designed for consumers, it now caters to professionals in the kitchen design industry. One of its standout features is its capacity to deliver top-notch renderings, all without the hassle of complex installations.

Company Background

Developed by Dassault Systèmes, a global leader in 3D digital innovations based in France, HomeByMe boasts an impressive user base of 28 million people and generates over 7 billion euros ($7.7 billion) in annual revenue. Its presence extends to 137 countries, with a U.S. headquarters in Waltham, Massachusetts.

Consumer Behavior Insights

Extensive research conducted by HomeByMe revealed a significant shift in consumer behavior. More people are seeking inspiration and information online before embarking on home improvement projects. In fact, 66 percent of consumers surveyed admitted to purchasing home items online in the past year, with 75 percent preferring to start planning their kitchen projects independently before involving a professional. HomeByMe initially focused on user-friendly consumer applications and straightforward interior design solutions. Their research also highlighted that 36 percent of consumers prefer omnichannel shopping, emphasizing the importance of strategies that bridge the online and in-store experiences.

Professional Integration

The beauty of HomeByMe lies in its ability to seamlessly transition ideas from consumers to kitchen industry design and sales professionals. Professionals can refine designs, generate pricing and renderings, create item lists, schedule deliveries, and more.

Simplifying Complex Designs

HomeByMe understands the challenges faced by designers when dealing with complex tools and heavy software. Their solutions, such as the HomeByMe Kitchen Experience and HomeByMe Bathroom Experience, include planners and an application to simplify sales operations management. This end-to-end solution is tailored for kitchen and bath specialists, combining top-tier 3D space planning with sales operation and management capabilities.

User-Friendly Software

Designers and consumers can generate plans in less than 10 minutes using the web-based software, which incorporates 150 business rules to ensure safety and reliability in designs.

Minimal Training Required

HomeByMe is designed to be user-friendly for both consumers and design, manufacturing, and distribution professionals. It requires minimal training, offers an intuitive interface, a guided design approach, automatic layout proposals, and embedded business rules.

Adapting to Market Demands

Ricky Vescovacci, North America sales representative for HomeByMe, notes, "The kitchen and bathroom markets’ need for digital transformation became evident during the COVID-19 pandemic, with consumers seeking online inspiration and purchases. HomeByMe’s solutions meet this evolving market demand, providing online, cloud-based, and omnichannel options. The K&B sector requires specific functionality and adheres to industry-specific rules, making standard software solutions unsuitable. Our offerings take these factors into account, including security considerations. As the industry undergoes significant transformation, both online and in physical stores, there is a growing demand for 3D layout and design solutions. Our solutions match the needs of both consumers and sales, providing user-friendly tools to meet the unique requirements of this sector."

Supporting U.S. Market Transition

HomeByMe's goal is to support kitchen and bath companies in the U.S. as they transition, leveraging the expertise and experience they have gained in Europe. Vescovacci adds, "By offering specific solutions and dedicated support, we seek to become a trusted partner for K&B businesses. We are committed to developing our awareness and reputation in the North American market. While we are well-known in Europe, we acknowledge the need to increase our visibility in North America. As we just entered the North American market, our focus is on establishing a strong presence, building relationships with key industry players, and showcasing the value and benefits of HomeByMe’s offerings."

Conclusion

For deeper insights into the transformation of the kitchen market, consumer expectations, and expert retail analysis, you can download the HomeByMe Consumer Survey Report. To get in touch with HomeByMe or receive additional information, visit our website.