The key to connecting with any consumer is tailoring product offerings to their needs, and the same goes for kitchen designs.
The key to connecting with any consumer is tailoring product offerings to their needs, and the same goes for kitchen designs. Glossy or online catalogs, while a great way of showcasing the breadth of options available, can be overwhelming and feel impersonal to the consumer, who has likely had to flick through multiple pages to find something of interest. Consumers need and want to be inspired, but in a format that is easy and appealing to them as an individual.
This is where concept kitchens, derived from 3D planning solutions, standout as an effective addition to any kitchen retailer website. By offering highly visual snapshots of what can be achieved in terms of overall look and feel, the retailer can incorporate products from their catalog in a cohesive way that paints a better picture. These concepts can be created using the customer data generated from user profiles. Retailers are able to identify preferences and trends based on the product sets that their customers have actually included in their designs, rather than assumptions and inferences from the wider market.
By taking a customer first approach, retailers can align themselves to showcase concept kitchen designs that they can be confident will resonate, leading to a much greater chance of converting a sale. In order to do so, it is important to establish buyer profiles that explore the different types of buyer behaviors, personalities and aspirations. This information can then be translated into a series of concept images to use across websites and social media channels, reaching out and appealing to new and existing customers alike.
Below are four examples of concept kitchens that have been specially created to appeal to consumer personalities.
The entertainer is a personality that certainly knows how to put on a show, making them the perfect hosts for any dinner party. They are people focused, natural socializers and are happiest when in front of an audience that they can cater for and please.
Retailers can appeal to this vivid personality by setting the scene with a modern concept kitchen that is ready made to entertain. Using clean, crisp lines and a simple color palette, the attention is all on the entertainer. A central island complete with hob serves as the perfect place to cook and engage with guests at the same time. Stylish and eye–catching features such as chrome detailing can be added to complete the look and assist the host as functional conversation starters.
The connoisseur is by definition an expert judge in matters of taste. Often well versed in subjects such as fine arts or cuisines, they know what they want and what ‘best’ looks like to them.
Retailers looking to catch the eye of the connoisseur can hone in on French origins with a French country themed concept kitchen. Warm earth tones such as red, yellow and gold can be combined with natural materials, such as stone or exposed brickwork, to achieve a comfortable yet classy feel. With a connoisseur, no small detail will go unnoticed, meaning that features such as decorate lighting and chrome handles all have added importance to the ‘completion’ of the design.
Minimalism itself is incredibly simplistic. It is a movement focused on keeping only what is valuable and removing all distraction. However, in kitchen design, due to the decreasing room sizes in new build properties, minimalism is not always so much of a choice as it is a necessity. Making a small room appear empty is no easy task.
For retailers to appeal to minimalist personalities, less is more. Consumers of this type do not want to be overwhelmed with extensive options, add-ons and extras. The best possible strategy is to focus on the essential elements of the kitchen such as the walls and appliances, alongside storage solutions that can enhance space and remove visible clutter. Multi-functional furniture, such as a worktop that can also be used as a table, adds to the value of that room element, cementing a need and showing versatility of product solutions.
Bon viveurs are consumers that quite literally ‘live well’ and enjoy the good things in life, often known for opulence and extravagance. This personality type revels in aesthetics and demands the VIP experience, both in terms of design ideas and customer experience from retailers.
Kitchen retailers can best attract this customer type with highly aspirational, Hollywood worthy concepts, designed to inspire and spark thought. With beautiful fixtures such as show-stopping chandeliers combined with bold color palettes, the possibilities stretch as far as the bon viveur’s imagination will allow.
Ultimately, kitchen concept designs will always be most effective when carefully curated and based on what customers want – not simply what is available to them. Consumers want to feel like retailers understand them, recognizing their needs and preferences to engage with them in a more meaningful manner.
By utilizing 3D planning solutions that offer insightful data alongside the inspiring high-resolution 3D imaging, retailers can begin to better attract, retain and convert customers. Retailers that recognize that one size doesn’t quite fit all can expect to reap the benefits from a market that values the personal touch.
To further explore how you can use a 3D planning solution to create inspirational concept kitchens designed from customer preference data, visit our website built specifically to serve kitchen retailers where you can organize a demonstration of the platform with a member of our team of experts.