Furniture Buying Trends Across the UK, Northern Europe & Beyond
15,000 households surveyed, covering 10 European countries, including the UK, Netherlands, Belgium and Denmark.
Joint survey by IPEA and HomeByMe Enterprise
In this exclusive report by IPEA and HomeByMe Enterprise, we explore how space planning tools and configurators are shaping the buying experience across the UK, Northern Europe, and other key European markets.
Backed by Codifab (France’s professional committee developing the furnishings and wood industry), IPEA and its partners, including Dassault Systèmes, published an extensive survey. The latter provides insights into current and future trends in furnishings among European consumers. 15,000 households contributed, hailing from 10 countries.
Impactfully target consumers, wherever they live
This report contains a wealth of information, irrespective of your target market(s) – whether it’s the UK, Denmark, Netherlands, Belgium aor beyond. Read on to discover the most effective ways to target consumers while gaining a grasp of design support solutions and 3D configurators.
Our review will illustrate how :
The ‘quintessential’ European consumer does not exist. With each specific country comes a specific pattern of behavior.
For countries like France, the regional network is vital. Conversely, this phenomenon applies less to Italy.
Whether it’s living rooms, kitchens or bedrooms, or furniture in general, you design each and every space using 3D configurator-planners.
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