It’s time to take your business to the next level. Give your customers and sales the design solution they expect to craft bespoke furnishings for individual rooms and budgets. Democratize home design and connect the shopping experience.
To streamline the sales process, I see a lot of benefits to 3D. The customer can see the product, they can purchase it, there’s less point of contact needed in the purchase. I think it definitely is, or will be, one of the pillars of the customer experience.
Your customers no longer need or want to travel from store to store to find their perfect sofa or bed. Just as they’ve welcomed digital into most aspects of their lives, consumers increasingly prefer to experience part or all of the furniture buying process online too. It’s a trend happening across the wider retail industry as spending shifts online. E-commerce sales are now worth more than US$5.2 trillion worldwide and growing (Source: Statista). To remain relevant, homeware retailers need powerful web-to-store strategies that give customers the flexibility to explore, design and buy products online, or start their interior design project at home and complete it in store.
In a world of social media-influenced interiors, consumers are used to seeking inspiration online and browsing around for the perfect furniture to style their homes. To attract customers, leading home companies must inspire them in new ways and create a seamless transition from the discovery to purchase phase. This is especially important when you consider that almost two-thirds of online searches for the furniture sector are transactional (Source: Marketing Charts). It means that consumers searching for products online do so with a clear intent to buy. Successful sales strategies rely on the ability to facilitate purchase decisions, guiding customers through the entire buying process and letting them visualize exactly how new furniture will look in the home.
Homeware is one of the most popular retail categories where consumers want the option to personalize goods. Research shows that almost half of consumers want to purchase furniture from companies that give them the opportunity to customize, and they want to be actively involved in the process, especially for big-ticket furniture items (Source: Deloitte). Most are willing to pay a premium for this kind of service too. Homeware companies with strong digital capabilities are better equipped to deliver the customization capabilities their customers expect and gain the insights they need to develop products customers really want. Get it right and you’ll gain loyal, satisfied customers and boost revenue in the process.
The future of furniture retail and e-commerce is here, led by three key developments
Consumers expect anytime, anywhere shopping experiences, leading to a greater need for omnichannel sales strategies.
The decision-making process begins online, yet most purchases are finalized in store, putting web-to-store strategies in the spotlight.
Full personalization is expected at every stage of the buying journey, from inspiration to purchase.
Our world-leading, cloud-based solution covers 3D product styling, configuration, and sales operations management to deliver a truly seamless buying journey.
Let customers personalize any room to find their perfect style. From furniture and decor to walls and flooring, your customers can configure the interior design of their dreams in a matter of clicks and visualize it with high-quality renderings generated in seconds. It’s just like a photoshoot, but in 3D, tailored to their vision.
Customers visualize their perfect furniture configuration and setup in the context of their own room. They adapt the floor plan, in inches or millimeters, and place their furniture. Prices and promotional discounts update in real time.
Show your customers all the different furniture variants they can choose from – modular, corner sofas, headboard finishes, underbed storage, footstool shapes and so on – complete with product availability. Customers and sales see exactly which parts they can edit and how changes impact the overall price.
Deliver an impressive customer experience and give sales all the tools they need to follow leads and manage orders within an integrated environment, backed by clear, standardized workflows.
Leading home interior companies rely on HomeByMe Furniture and Decor Experience to transform their value proposition and deliver seamless online product design and retail experiences.
Gautier turned to the HomeByMe for Home Retailers 3D planning solution to provide an unmatched experience for customers to visualize their dream home.
STORY has chosen a store application to add an extra ribbon to the bow of its salespeople. The brand took the plunge a few months ago and its manager, Xavier Rondeau, agreed to talk to us about marketing strategy, the genesis of the 3D catalog idea and deployment in the field.
City Furniture, the biggest and fastest growing furniture in Florida, is revealing a project they started in 2018: a visualization project utilizing 3D and AR on their e-commerce website.
Using HomeByMe Enterprise solutions for all stages of the consumer journey, Gautier will transform the furniture market by offering their customers innovative 3D shopping experiences.
Our industry expertise covers kitchens, bathrooms, storage, and furniture and decor. Each solution is tailored to the unique requirements of the individual home sector.
We asked a panel of consumers across Europe and the US about their shopping behaviors and the types of experiences they value and expect from retailers today.
Discover our findings in this exclusive report, backed by informative observations from retail expert Steve Collinge and 3DVIA CEO and founder of HomeByMe Vincent Picou.
No matter your business need, I’m here to support you. Get in touch for a quote or a personalized demo.