Connect with consumers at every stage of the bathroom buying journey. Style, configure, visualize and sell everything from shower doors to taps, all in the context of the customer’s home, backed by a personalized, unified buying experience.
Fundamentally, consumers have learned how valuable and engaging the online experience can be, particularly when it comes to researching and planning large projects like bathrooms. When you find an easier way to do things, you don’t go back.
Homeowners are prioritizing more of their renovation budgets on bathrooms than ever before. The average spend on fixtures, fittings and installation has risen by over 60% in the last few years, and bathroom consumers are shopping around, especially online, to get exactly what they want (Source: BMA). Across the entire retail sector, e-commerce continues to gain traction and is now worth more than US$5.2 trillion worldwide. It requires bathroom retailers to step up their online presence and develop winning omnichannel bathroom design and sales strategies. Rather than travelling from showroom to showroom, customers want to explore bathrooms online, picture how they will look in the context of their home and have a clear idea of costs before they come into your store to finalize their purchase.
Around a third of bathroom purchase journeys start with consumers seeking design inspiration (Source: BMA). Online and retailer visits are the most popular research methods as your customers try and get a feel for the bathroom styles they like and the fixtures they want to buy. To ease the decision-making process, leading bathroom companies have developed strong web-to-store design and purchase strategies that meet customers where they are and give them all the tools to design and visualize their perfect bathroom in the context of their home. Seeing bathrooms in situ offers a range of benefits. It empowers customers to get designs right, builds buying confidence and improves overall satisfaction.
Buying a new bathroom isn’t an overnight decision and your customers want to be sure they’ve made the right choice. It requires bathroom companies to deliver transparent pricing and tailor their offering to meet consumers’ individual needs. This is more important than ever when you consider that over 70% of consumers expect personalization and over three-quarters get frustrated when this doesn’t happen (Source: McKinsey & Company). With strong digital strategies, bathrooms companies are better equipped to understand their customers’ needs and deliver effective sales and marketing strategies that lead to successful outcomes, satisfied, loyal customers and drive 40% more revenue.
The future of bathroom retail and e-commerce is here, led by three key developments
Consumers expect anytime, anywhere shopping experiences, leading to a greater need for omnichannel sales strategies.
The decision-making process begins online, yet most purchases are finalized in store, putting web-to-store strategies in the spotlight.
Full personalization is expected at every stage of the buying journey, from inspiration to purchase.
Our world-leading, cloud-based solution covers 3D bathroom planning, product and bathroom style configuration, and sales operations management to deliver a truly seamless buying journey.
Bring bathroom design ideas to life with photorealistic, personalized experiences. Make all product categories from your catalogue – furniture, accessories, flooring and tiles in any materials, colors and shapes – available for configuration. Initiate the purchase decision-making process, reflect consumers’ preferences and create dream bathrooms in a few clicks.
Customers design and visualize their dream bathroom in context of a floor map. They adapt the style to their room, in inches or millimeters, and see exactly how everything will look and fit within their space.
Change ceramic ware, bathroom cabinet styles, tiles, colors and finishes in an instant. Customers can edit any product, see only valid options and visualize exactly how their new bathroom will look in their home. Prices and promotional discounts update in real time.
Unify the bathroom sales management process, from quotation to payment and installation scheduling, and give sales all the tools to deliver the best possible customer experience.
Our industry expertise covers kitchens, bathrooms, storage, and furniture and decor. Each solution is tailored to the unique requirements of the individual home sector.
We asked a panel of consumers across Europe and the US about their shopping behaviors and the types of experiences they value and expect from retailers today.
Discover our findings in this exclusive report, backed by informative observations from retail expert Steve Collinge and 3DVIA CEO and founder of HomeByMe Vincent Picou.
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