Monsieur Meuble

Monsieur Meuble has turned to HomeByMe solutions, developed by Dassault Systèmes, to support its salespeople and clients with a new omnichannel strategy. The brand is part of the UCEM cooperative, the largest French cooperative network in the furniture sector.

Monsieur Meuble: nearly 100 stores and an extensive catalog

Monsieur Meuble uses HomeByMe solutions to unify its catalog and centralize all data related to its sales and suppliers with 3D product configuration and sales cycle management.

Monsieur Meuble has nearly 100 stores nationwide and offers a huge range of modular products, from sofas, and armchairs to tables and much more. Each model offers a wide range of customization options, such as colors, materials, and finishing touches.

Monsieur Meuble’s clientele wants to get straight to the point, meaning they gather all the information online before going to the store. In 2021, 66% of consumers made online purchases to furnish their homes. 36% consulted websites before going to the store. This buying journey is fast becoming the norm. E-commerce and web-to-store are essential components of a brand strategy that aims for a seamless shopping experience.

Monsieur Meuble x HomeByMe: the early stages of a digital transformation

HomeByMe offers complete 100% cloud solutions, ranging from consumer inspiration to order management for salespeople, product configuration, and space planning. These solutions are specially designed for furniture, kitchen, storage, and bathroom players. Monsieur Meuble has chosen HomeByMe for its sector expertise and proven experience in the market. This digital transition follows the brand’s desire to move towards a web-to-store model, which is very popular among today’s consumers. The objective is to offer an omnichannel experience without disrupting the buying journey. The transition has only recently begun, but the brand is already preparing to implement solutions for the digital store, salespeople, and consumers.

“We have chosen HomeByMe to launch this major digital transformation project for our Monsieur Meuble brand to respond to the challenges of new consumer habits and to gain speed and efficiency for our clients. This is undoubtedly one of our biggest projects for the next two years,” said Christophe Gauvaudan, CEO of UCEM.