The HomeByMe platform is a rich mine of data when it comes to kitchen design.

This data has been generated by more than 16 million dedicated users who have engaged its 3D planning solution to visualize and explore a remodel of their homes.

So, what can it tell us ahead of 2020? Read on for a round-up of the top 10 kitchen design trends, as identified by HomeByMe’s resident kitchen expert, and product owner of the HomeByMe Kitchen Planner 3D planning solution, Tom Hides.

1. Moody kitchens are on the up

While white kitchens continue to dominate sales, blacks, grays and other dark colors are starting to close the gap. Kitchen components in a range of tones that can complement or contrast are proving popular with consumers who are looking to create depth and individuality with a more dramatic, moody aesthetic.

2. Vibrant gloss finishes sink

Users are steering clear of brightly colored gloss finishes, increasingly opting instead for matte appliances, sinks and cabinets that can evoke a more natural, timeless quality in a kitchen. Vibrant colors remain a hit, but in moderation. Cabinet doors, for example, are a popular option for a splash of yellow or orange, which are warmed up and toned down when applied in matte.

3. Eco friendly, sustainable materials are key

As consumers look to adopt more environmentally friendly measures into their day-to-day lives, eco-friendly and sustainable materials have gained popularity – perhaps no more so than in the kitchen. As a result, countertops made from recycled and recyclable material, such as marble, certain wood types and aluminum, have been the preference for an increasing number of users.

As the most energy-intensive room of the house, energy efficiency is another key kitchen consideration. While affordability remains high on the agenda, consumers are paying more attention to the energy rating of appliances when planning a redesign, alongside durability – which can also be said for floors and worktops.

4. Open plan to broken plan living

Open plan designs have not been without their challenges for homeowners, who have had to compromise on noise and privacy in return for a larger living space. When redesigning an open plan kitchen, consumers are increasingly opting for a broken plan approach, experimenting with ways to define the area with partitions, steps and levels.

Modular furniture, for storage or statement, are helping to create a compromise between open and enclosed spaces, while different floor finishes and contrasting colors are being used to illustrate clear boundaries.

5. Splashbacks are a favoured feature

A statement splashback has become a fan favourite for consumers wanting to update their homes on a budget, or without undergoing a complete overhaul. Patterned designs or colours that provide a contrast to kitchen tiles are becoming a popular focal point, especially in smaller kitchens where large feature pieces risk encroaching on space.

6. Flooring is no longer the afterthought 

Kitchen floors are grabbing attention, with many users working from the ground up when it comes to their 3D planning. A statement floor that incorporates patterned tiles is an effective way to break up a large space, polished whites and greys offer a premium feel, while natural floors add character. The common theme here is that designs otherwise remain relatively minimal in comparison.

7. Marble is back in favour

Natural materials, such as concrete and stone, are making an entrance, while marble is making its comeback. Concrete countertops, for example, are extremely customizable, while marble is being added by more users to create a visually striking and luxury finish to the statement kitchen.

8. Hidden storage solutions uncovered

Another trend within open plan living spaces in particular is a focus on hidden storage solutions, which are being incorporated into designs to ensure a clutter-free environment. For kitchens that are tight on space or that fall under broken plan design, users are adding hidden storage solutions to evoke a larger area. Slide shelving, for example, is an increasingly popular means of making use of all available cupboard space, while concealed kitchen worktops and hobs create the ultimate streamlined effect.

9. Metallics make a statement

Gold accents and accessories, such as faucets, taps or cabinet handles, are proving popular in the kitchen, used to add subtle colour or character, and transform areas that might otherwise go overlooked. Appliances with brass or copper accents are also on the up, complementing kitchen styles across the spectrum of modern to rustic design.

10. Hidden tech

Consumers want high tech kitchen gadgets and appliances, but ones that do not interfere with clean lines and design. Integrated solutions remain popular as a result, but many are keen to take this one step further with cover-all or retractable solutions, such as hobs or invisible extractor fans. As the heart of the home, audio technology and lighting are also of increasing interest to tech-savvy consumers looking to create an adaptable and inviting space.

Trends to 2020 tactics

With the data generated by the HomeByMe platform, our kitchen experts can gain an in-depth understanding of user demographics, preferences and behaviors. By incorporating the HomeByMe Kitchen Planner 3D planning solution into their online and in-store offering, retailers can leverage their customers’ design data to identify important trends, such as the most popular product lines, products most commonly purchased together, and preferred designs and styles. The customer journey can be accurately tracked across all touch points, with the information utilized to better map customer needs – and maximize revenue.

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